Privacy Policy

In this privacy policy we explain how we collect and use your personal information. This privacy policy applies to all personal information we process about you when you purchase or use our services, visit our websites, or otherwise interact with us. We have divided this privacy policy into different sections. Please click on the relevant section below for further information.

1. Who we are

We are Toyota Material Handling Europe AB (TMHE), a company organized under the laws of Sweden with its address at Svarvargatan 8, 595 35 Mjöby Sweden, tel no +46 142 860 00. VAT number SE556491-953701.

TMHE is part of the TICO Group. For more information, please see our website under ‘About us’.TMHE is responsible for the collection and use of your personal data described in this privacy policy. 

If you have any questions, remarks or complaints in relation to the processing of your data, you can contact us at

2. The types of personal data we process

2.1. General. We may collect and process the following categories of personal information:
a. Name, title, gender.
b. Your contact details and personal account or registration details as well as your company name and business location including address, telephone number, VAT number and your email address.
c. Information about your requests and purchases
d. Our communication with you. 
When you send us an email or chat with us online or via social media, we register your communication with us. When you call us, our customer support will register your questions or complaints in our database. We may also record telephone calls for training purposes.

e. Information we collect when you use our websites, apps and other digital media
- When you visit our websites, we may register your IP address, browser type, operating system, referring website, web-browsing behavior.
- We may receive an automatic notification when you open a newsletter or click on a link in such newsletter.
- With your permission we may also receive your location data.

f. Information in relation to social media.
Depending on your social network settings we may receive information from your social network provider. For example when you sign in for our services using a social network account, we may receive your social network profile including your contact details, interests and contacts. For more information on the personal data that we receive from your social network provider and how to change your settings, please check the website and privacy policy of your social network provider.

g. Information you choose to share with us
You may choose to share information with us, for example when you leave a comment for us on Facebook, fill out a customer survey or submit an entry for an event.

2.3. Cookies and similar technologies.
When you use our website we collect information via cookies and similar technologies. For more information please read our cookie policy on the website or mobile app you use.

2.4. Specific services, apps or events.
For specific services, apps or events, we may collect other types of data and use such data for different purposes than described in this privacy policy. We will inform you about this when you register for a service or an event or download an app.

3 How we collect your data

In the following, we will explain which data we collect, process and use when and for what purpose.

3.1 Data collection for an exclusive use for information purposes

If you do not register to use our online shop, or if you provide us with any information, we only collect the data that your browser transmits to enable you to visit our online shop. These are:

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (the page)
  • Access status / HTTP status code
  • The amount of data transferred
  • Message of whether the retrieval was successful
  • Notification of why a request may have failed
  • Website from which the request comes
  • Used browser
  • Operating system
  • Screen resolution
  • Browser plugins (JavaScript, Flash Player, Java, Silverlight, Adobe Acrobat Reader, etc.)
  • Language and version of the browser software.

In addition, so-called cookies are used see our cookie policy

3.2 Data collection at a registration in our online shop
If you would like to order products via our online shop, you must register and create a customer account in which the data you provide (company name, address, e-mail address, other contact data) are stored on our servers.
Also in the case of registration for our online shop, the data mentioned under "3.1" are collected.

Before you can register for our online store, you must agree to the storage and use of the data provided during registration. The corresponding declaration of consent is as follows:
"I accept the terms and conditions and agree to the revocation and use of my data according to the privacy policy."

4. What are the data used for?

a. To contact you in connection with contractual negotiations and to process your inquiries.
Should contracts be concluded, the data will be used to process the contracts. In this regard, your data may be passed on to a commissioned shipping company and, where necessary, a transfer of your payment data to our payment provider. To prevent unauthorized access by third parties to your personal data, especially financial data, the order process is encrypted using SSL technology.

b. To provide our online services and mobile apps to you
- Some of our online services use your location, for example to show you the nearest location of your interest.
- To ease your use of our online services, we may analyze the data we collect when you use our digital media and combine it with information collected via cookies and similar technologies (please see above). For example, to understand which digital channel (email, social media) or device (desktop, table or mobile) you prefer, so we can restrict our communication to that channel or device.
d. To communicate with you
We use your contact details to communicate with you, answer your questions or handle your complaints.

e. For statistical research
- General. We use automatic tools to perform statistical research into general trends regarding the use of our services, websites, and social media and the behavior and preferences of our customers and users.
- Data. To perform our research, we may merge and analyze the different types of data as described above. We will only use aggregated data and do not use name, email address or other directly identifying information. We may also combine such aggregated data with information we receive from our authorized dealers or from public sources (such as XXXX). Without your consent we will not use sensitive data for this statistical research.
- Benefits. Statistical research helps us to develop better services and offerings, to provide more responsive customer support and to improve the design and content of our websites.

f. For direct marketing purposes
- General. We may use your personal information to send you newsletters, brochures, promotions or other marketing communications.
- Categories of data. To understand what is relevant to you, we may use automatic tools to analyze your personal information. For this purpose we may use and combine the information described above. We may also combine such aggregated data with information we receive from our group companies or from public sources (such as XXX). Without your consent we will not use sensitive data for this statistical research.
- Benefits. We use the results of our analysis to tailor our marketing communications to your specific interests and preferences. For example, if our analysis shows that you may be interested in certain types of machines or a specific services we may customize our newsletter and websites with offers and content that we believe will be relevant to you.
- Channels. We may use different channels for our marketing communications, such as e-mail, social media and your personal online account.
- Custom audience targeting. We may participate in Facebook’s Custom Audience program, which enables us to display personalized ads to you when you visit Facebook. We may share your email address or another identifier to Facebook to enable Facebook to determine if you have a Facebook account. We may use similar programs from other social networks. You may opt-out of participation in our Facebook Custom Audience (or similar programs) by sending an email, from the email address you are opting out of, to EMAIL. For more information on custom audience targeting, please see the website of your social media provider.
- Object or revoke. You may object or revoke your consent for receiving marketing communications at any time by following the instructions in the relevant marketing communication or by contacting us at EMAIL

5. Disclosing or sharing data with third parties

5.1. General. We may disclose or share your personal data with third parties for the following purposes:
a. For the support services we involve
We use third parties to provide our services, such as IT suppliers, social network providers, marketing agencies, credit and charge card companies and anti-fraud screening service providers. All such third parties will be required to adequately safeguard your personal data and only process it in accordance with our instructions.
b. Third party websites. Our websites contain links to third-party websites. If you follow these links, you will exit our websites or mobile apps. This privacy policy does not apply to websites of third parties. TMHXX cannot accept liability for the use of your personal data by these third parties. Your use of these websites is at your own risk. For more information on how these third parties treat your personal information, please check their privacy policy (if available).

6. Security and retention

6.1. TMHXX will take appropriate technical and organizational measures to protect your personal data against loss or unlawful use.

6.2. Your personal data will be retained for as long as required for the purposes described in this privacy policy or in so far as such is necessary for compliance with statutory obligations and for solving any disputes.

7. Your rights

If you do not wish to store your data, we ask you to refrain from registering in our online shop. For technical reasons, it is not possible to differentiate between individual users, so that all users must agree to the data collection / usage. Exceptions are unfortunately not possible.

You can request access to and have the opportunity to update and amend your personal data. And you can exercise any other rights you enjoy under applicable data protection laws, including, for example, objection to the processing of your personal data. All you have to do is send your written response, accompanied by a copy of your proof of identity, to [email]
The revocation also deletes your registered profile. Our online shop is then no longer usable for you.
Please note that even if your profile has been deleted, we may retain information on individual transactions for accounting purposes or to process or process this transaction.

You may object or revoke your consent for receiving marketing communications at any time by following the instructions in the relevant marketing communication or by sending an email to [email]. You can also contact us [email] if you have any questions, remarks or complaints in relation to this privacy policy.

8. Update the this policy

This privacy policy is effective as of 2018-05-25 and replaces our previous privacy policy. We will keep this privacy policy under review and notify you of any changes by posting the revised policy on [website] to take effect as soon as it is posted.